Growth Strategies for PPF Installers and Auto Detailers

How to Improve Service and Increase Business

As a small business owner, you’re always looking for ways to expand your customer base and boost your bottom line. That’s only natural. To help, we’ll share general tips and then talk about how the use of enclosed trailers can open up even more possibilities.

First, whether you are a paint protection film (PPF) installer or an auto detailer—or a company that provides both services—it can help to look at your target markets. If, for example, you offer services to individual car owners, how can you add commercial ones? Or vice versa? What new geographies can you add to your mix?

Here’s another strategy. Find businesses in your area that offer services that would fit in well with yours without competing against you. How can you work together to refer customers to one another? Provide package deals that would benefit the customer, as well as both companies?

Also, talk to your employees. What special skills do each of them have that could open up possibilities for new services? What classes are available at nearby trade schools and other venues that could provide training for other employees in those areas? When you talk to trade schools or other businesses, what services do they say people ask for that they don’t provide?

No matter what ways you choose to boost your business, be sure to check in with your vendors to make sure they can provide you with the extra supplies you’d need to serve more customers. Make sure there isn’t significant competition for what you plan to offer—and, if there is and you still want to move forward, be able to clearly share with customers why what you offer is different and/or better.

Carefully consider how you will schedule customers so that you don’t have to rush or make them wait too long to get their vehicles back. Adding services isn’t helpful if customers aren’t treated well, so respect their time.

High-End Enclosed Trailers

Now, more than ever, people appreciate the ability to stay at home, making personalized services more in demand than ever before. With a quality custom enclosed car trailer, you can conveniently pick up a customer’s vehicle and transport it to your shop for a PPF application or auto detailing services.

Benefits of offering this pick-up service are significant, including the following:

• Customers can stay home, and you literally do the heavy lifting. More and more people are working remotely nowadays, so the convenience you provide can be a huge plus.
• When the enclosed trailer you have is of quality, you will also give them peace of mind; they’ll know their baby on four wheels is in excellent hands. It’s important to note that Rail Ryder has a patented one-person trolley loading and unloading system, one that allows you to tie a customer’s car down quickly and easily. This is done outside of the trailer. Then, using our patented trailer rail loading system, you can load vehicles with any track width and any wheelbase.
• This system means that your employees can load the car without worrying about scratching or denting the vehicle. No climbing out of a window or lying down on a trailer, ever again! There’s no more need to steer the customer’s vehicle to attempt to get it on or off a trailer, which saves you time and reduces the stress.
• As you transport the car to your shop, you won’t be exposing it to the elements on the trip—whether that means rain, hail, snow, or hot sun.
• This system also provides protection from road debris, such as rocks, that could chip the paint of the customer’s vehicle if it were transported without being enclosed.
• Our offerings also come with a Department of Transportation (DOT) compliant four-point securement system.
• As a bonus, your customers will appreciate that no mileage is being put on their vehicle.

Take a look at how sweet the loading process really is!

As you brainstorm ways to grow your business by offering in-demand services, think about how you can use an enclosed car trailer. Are there, for example, other businesses that would pay for your delivery services when your trailer is not being used for your own customers? Because no helper is needed to load or unload a customer’s vehicle, how can the employee that formerly assisted be used to grow or otherwise improve your business?

Contact Rail Ryder Today

We work with multiple manufacturers and can chat with them to configure and build your custom enclosed trailer. Then, the patented trailer rail system is installed with the complete unit shipped directly to your business. You can read about unique Rail Ryder features—and find pricing information or request a quote. Questions? Just call us at (814) 873-1623 and we’ll answer those questions and help you get exactly what you need.